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A cautionary tale from a Dubai SEO agency

3 things that can make you lose your Google Business Profile overnight.

A 7-year-old profile vanished from Google. Competitors took its place. Here’s exactly how it happened — and how to make sure yours doesn’t.

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Google handles 7 billion searches a day. Don’t be invisible on it.

Arjun of SeoSouq behind a podcast microphone

SeoSouq

Straight talk on Google Business Profiles.

The story

When Arjun called, I was excited.

I had been pestering him for months for an appointment. But as he heads the marketing of a large group and I run a small SEO agency, he never returns calls.

So it was a pleasant surprise to hear from someone I had been chasing. There was panic in Arjun’s voice.

They had lost their 7-year-old Business Profile. When customers searched on Google, they could only find the competition.

Without any animosity we took a look at their profile — and what we found was astounding.

What one machine creates, another machine can sniff out.

They had given an AI platform access to post content on the profile daily to get traffic. That was a big mistake. Automating your business profile or social handles is the fastest way to say goodbye to them.

They had also created multiple profiles in other Emirates without a physical office there. That’s against the TOS — virtual profiles are a huge red flag.

And the most terrible mistake: they had stuffed keywords into the profile name to appear on top of Google. A classic SEO trap.

Treat your Google Business Profile like a business asset — not a playground for automation experiments or spam tactics.

Arjun’s profile still isn’t back in action. We’ve rectified every error and are waiting for it to pop back up, nice and sunny.

Don’t wait until you’re the one making the panicked call. Learn the mistakes before Google notices them.

The 3 mistakes

Three easy ways to lose everything you’ve built on Google.

01

Automating posts with AI tools

Handing over your profile to bots that publish daily content. Google's systems detect machine patterns faster than you'd think — and suspend the profile.

02

Fake profiles in other Emirates

Creating listings in cities where you have no physical office. Virtual addresses violate the Terms of Service and are one of the biggest red flags Google looks for.

03

Stuffing keywords into your name

Editing your business name to rank higher. It's a classic SEO shortcut that gets profiles penalised, renamed by Google, or removed entirely.

Never tamper with your name, categories, or service areas.

Your Google Business Profile is one of your most valuable digital assets. The free report walks you through what to check today — and what to never touch again.

Get the free report on WhatsApp.

“How to Protect Your Google Business Profile and Social Handles” — straight to your phone. No forms, no email hoops.

Prefer a proper audit? Book a meeting at seosouq.com or baselook.com.